Denver Zoo-Second FRC² Summer Activity

Saturday, July 21, 2012

Join in the fun!

FRC2 will be going to the Denver Zoo!

Members are encouraged to come and bring your friends and/or family to have some fun
at the Denver Zoo!
We'll be meeting at the front gates at 10AM in order to get the group discount
for the regular zoo admission!
Please see information below about the Toyota Elephant Passage if interested!

We will then try to meet up at 1PM for lunch near the Carousel.
Bring your own cooler to keep your lunch fresh if brown bagging it,
or you can purchase your lunch at the zoo's food booths!

Also! Make sure to bring your cameras to participate in the Photo Safari!
We'll be giving everyone wanting to join a list of things to capture on camera,
and then later enter a contest on the FRC2 forum!

Day: Saturday, July 21st
Where: Denver Zoo
Time: 10AM at the front gates

General Admission: $15/person (ages 12-64)
Group Admission: $13/person (with 10-49 people)
Group Discounts for children and seniors in a group.

TICKETING INFORMATION FOR TOYOTA ELEPHANT PASSAGE

With the opening of the much anticipated Toyota Elephant Passage,
record attendance is expected and free timed entry reservations
are required to enter the exhibit.
Making your reservation in advance online is highly recommended to ensure access.
Entry times are scheduled every 15 minutes between the hours of 9:15 a.m. and 4 p.m.
Reservations can be made separately from regular zoo admission ticket purchases.
Once you enter Toyota Elephant Passage, you'll be able to explore as long as you like.

MAKE YOUR FREE RESERVATIONS FOR TOYOTA ELEPHANT PASSAGE:

http://www.denverzoo.org/toyota_elephant_passage/plan_your_visit/tickets/index.html

For more information about the Denver Zoo:
http://www.denverzoo.org

All transportation will be up to you individually.

From the North:
Take I-25 south to I-70 (exit #214)
then take I-70 East to Colorado Boulevard south (Exit #276-B).
Go south on Colorado Boulevard for 2 miles to 23rd Avenue and turn right (west).
The main entrance is on 23rd Ave. about 1/2 mile down on the left (south).

Photography Tips and Tricks

These links are useful whether you're an experienced photographer or newbie!

The photography tips that 96 photographers wish they would've learned sooner

A quick guide to understanding digital SLR cameras


Digital Camera worlds cheat sheet series can be found here


21 settings, techniques and rules all new camera owners should know

Create better website wireframes from Computer Arts Mag

---

List the elements Identify the pages on the site by walking through the steps the user goes through to fulfil the desired actions or tasks. Now list the page elements: standard ones, such as headers, footers, content areas, menus; and the non-standard ones, such as a calendar, RSS or Twitter feed. A matrix can be a useful way of seeing, at a glance, which elements go on what page. Remember you’re a user, too While you might not have a wealth of wireframing experience, you do have a lot of experience of being a visitor to a website. Draw upon the sites you regard highly and those you disregard completely. Give consideration for relevant comparator sites and see what you think works well or could be improved. Get your thoughts down There are numerous options for creating wireframes, ranging from pencil and paper sketches to the use of tools that produce wireframes resembling real-life webpages. Your approach and the level of detail should be informed by the purpose of the wireframe: if it’s only for you, sketches are fine, but if you’re working with another designer or need to present to the client, you’ll need something with more detail, presented more formally – for example using InDesign and Illustrator might be a better option.

New on computerarts.co.uk

	Tutorials Create radial patterns using type Video tutorial: Colour correction in After Effects Add more character with strokes in Illustrator Bind your own books
	Features and interviews Trend report: The real thing 10 D&AD tips for making yourself more employable The 200 best design moments ever, part 2 There’s no such thing as originality
	Blog Form turns 21 in style 2012 Vimeo Awards winners announced Inspiration Gallery - 7 June Sagmeister and Walsh join forces

June Art Prompt: Deep Roots

Are you creatively stuck?
Need a push to get your artistic and creative energy flowing?
Then you need to participate in the FRC² Art Prompts!

Here is how it works:

You'll find a new random-word(s) inspiration every month just for FRC² artists and writers!

Follow these simple FRC² guidelines:
1. Your submitted piece must be your original writing, art, or photography.
2. You may submit one original piece per monthly art prompt.
3. We are not going to accept artwork that depicts anything sexual or violent content.
4. No vulgarity towards other members will be accepted. You will be banned from posting in the FRC² community if that happens.
5. Post your original work in the FRC² gallery under the corresponding Art Prompt for the month.
6. FRC² members can log on to the FRC² gallery and enjoy original work and leave a friendly comment or critique for you.
7. The idea is to focus, refine, and reflect on your creative process!

Let the creativity begin!

Here is the art prompt for the month of June:
Deep roots

Chalk Art Festival

If you missed out on the Chalk Art Festival, please enjoy some of the images of the artwork that was taken on July 2nd.  Even though in the late afternoon when the artwork got wiped away from the rain, it was still amazing and beautiful!

My daughters and I had a wonderful time talking with some of the artists and looking at the incredible disposable art!  One of the residents that I talked with, who lives in downtown Denver, told me after the event on Monday the street cleaners come in and brush all the artwork away.  How crazy it that!  You work all weekend and then it is washed away in an instant!

I saw of few of our members at the event.  It got really crazy around 3pm with the weather when we were all supposed to gather for the West concert, so if we missed you, I am sorry about that!  If you have any pictures that you would like to post, please send them to me! 

I have posted more images in the FRC² gallery.  Please look for the images in the FRC² gallery under Events and in the Chalk Art Festival album.  Thanks!

Tips from Computer Arts

Five tips for successful client branding

---

	Keep it simple At the core of any notable brand lies a memorable marque. Study brands you admire and ask why they are successful. Chances are you will have heard the old adage ‘less is more’ – look at Apple and Nike: they’re instantly recognisable because of their simplicity and clarity. Your logos should have the same power.
	Consistency is key Establish a graphic language and message that work alongside the brand marque. Be sure to define these early on and reference them throughout the brand development process. When a branding project is in full flow, every surface in the studio will be littered with research and development sketches: absorb yourself in the process, live and breathe the brand, refine the message and relate everything you do back to it.
	Mind your language What a brand says is just as important as what it does. Think carefully about the tone of voice and engineer it to reflect the brand ethos. Innocent is a good example of a brand that fuses its visual language and copywriting. If words aren’t your bag, enlist some help from a copywriter.
	Does it travel? The world is a small place these days. Logos, colours and names might work well in one region, country or continent, but how will they be received worldwide? For small, local clients this might not matter, but for others it definitely will. The brand assets you’ve chosen might not always be appropriate, so gather feedback from your target audience and be prepared to re-visit elements of your branding at this stage.
	Put it in writing Chances are your clients, their partners and other people are going to want to use your branding for all kinds of promotional purposes. Give them a style guide that shows them how to best portray the brand in different circumstances. Think about creating a graphic toolkit for third parties in the relevant formats to help reduce the chance that your carefully crafted corporate identity is misused.

Words: Ross Imms, director, A-Side Studio Icons: Matthew Bromley
Find plenty more advice like this in The Design Manual, every month in Computer Arts.

AIGA Event

Calligraphy & Comedy

 

When: Saturday June 2, 11am-2pm
Where: Battery 621, 621 Kalamath St, Denver CO
Tickets: $20 members / $25 non-members includes snacks, supplies and comedy show
Only 30 seats are available for this event, so get your tickets today!

Join us for an afternoon of creative writing!

During the 3 hour session, you will learn the basics of Calligraphy (supplies included!) and meet some of Denver's best untapped copywriters - standup comedians. They promote you by making jokes about your advertising work, and you can return the favor by making their jokes into a work of art.
The first 2 hours of the event will be a tutorial with Evette, the founder of Pretty Writing Calligraphy Studio.
You will spend the last hour refining your new skills by executing a written joke from some of Denver's finest comedians, who will give a short performance to introduce their quotes. When you are done, shake hands with your comic and give them your final piece.

RSVP Here